Google Ads Quality Score optimization: The 2025-2026 Playbook
Quality Score remains the most powerful lever for reducing Google Ads costs in 2025—a score of 10 versus 5 cuts your cost-per-click by 50%, while a score of 1 inflates costs by 400%. Despite speculation about algorithmic changes, Google has made no announced modifications to Quality Score calculation in 2024-2025. The fundamentals still hold: Expected […]
Google Ads Smart Bidding Exploration: Finding New Conversion Sources
Google Ads Smart Bidding can transform lead generation for local service businesses—but only when configured correctly with the right conversion tracking, realistic targets, and patience through the learning process. For party rental companies, bounce house operators, and event equipment businesses, the combination of seasonal demand, weekend-heavy booking patterns, and phone-centric customer behavior creates unique optimization […]
Performance Max Optimization: Advanced Strategies Beyond Setup
Performance Max campaigns for party rental and event equipment companies require a fundamentally different optimization approach than standard campaigns. Google implemented over 90 quality improvements to PMax in 2024 alone, increasing conversions by more than 10% for advertisers—but capturing these gains demands mastery of new controls that have transformed PMax from a “black box” into […]
AI Max for Search Campaigns: Should You Enable It?
Google’s newest AI-powered advertising feature promises up to 27% more conversions but independent testing reveals significant risks for small local businesses—with only 16% of advertisers reporting good results in industry surveys. For party rental and bounce house companies, AI Max presents a double-edged sword: potential to capture more “bounce house rental near me” searches versus […]
Google Ads Strategy Guide: Complete Guide to All Campaign Types
Party rental and bounce house companies should prioritize Google Search campaigns as their foundation—not Performance Max or Display—because Search captures high-intent customers actively looking to book rentals. Local Services Ads, though powerful for home service businesses, are not currently available for party rental categories. This guide provides actionable strategies for businesses at every budget level, […]