Creating content takes time you probably don’t have. Between delivering inflatables, managing weekend bookings, and keeping your equipment in top
Creating content takes time you probably don’t have. Between delivering inflatables, managing weekend bookings, and keeping your equipment in top
A systematic content audit can transform an underperforming party rental website into a lead-generating machine, yet most bounce house and
Parents and event planners no longer find party rental services the way they did even two years ago. Google’s dominance
The difference between a bounce house rental company that dominates local search and one buried on page three isn’t luck—it’s
The search landscape is undergoing its most significant transformation since mobile search emerged—and local service businesses like party rentals must
The bottom line: Most “interactive email” features marketed to small businesses are either technically inaccessible or not worth the investment.
A new study from marketing agency Seer Interactive has sent ripples through the digital marketing world: organic click-through rates dropped
If you’ve been watching your Google Search Console reports or tracking your website’s search visibility lately, you might have noticed
The widely-cited claim that ChatGPT Search now captures 9% of global queries is significantly misleading—and understanding why matters enormously for
Google has introduced a significant change to how search works. Called AI Mode, this feature transforms Google from a list
If you’ve searched for anything on Google recently, you’ve likely noticed something different at the top of results. Before the
The way people search for information has fundamentally shifted. With AI assistants capable of answering general questions instantly, the value
The structure of your website content matters more than most party rental business owners realize. When a parent lands on
Every time your website appears in search results, you have roughly two seconds to convince someone to click. Your meta
That small line of text appearing in search results carries enormous weight. When someone searches “bounce house rental near me”
When a parent in your service area searches “bounce house rental near me” or “party rentals in [your city],” dozens
Google’s Helpful Content System no longer exists as a standalone system. In March 2024, Google absorbed it into its core
Google released one major spam update in 2025 — the August 2025 Spam Update — that rolled out from August
When Google announced its March 2024 Core Update, the SEO world braced for impact. What followed was nothing short of
If you’ve noticed a sudden drop in website traffic or phone calls, and it happened to coincide with a Google
Google released 11 major algorithm updates from January 2024 through November 2025, fundamentally reshaping how local service businesses appear in
Party rental, bounce house, and event equipment businesses with multiple locations face a unique SEO challenge: how do you dominate
Parents planning birthday parties don’t take chances. Before renting a bounce house where their child will play, they do what
Service-area businesses like party rentals face a distinct local SEO challenge in 2026: Google’s algorithm heavily favors proximity, yet these
Party rental and bounce house businesses operate in one of the most location-dependent service categories. 76% of consumers who search
Party rental businesses face a unique local SEO challenge: you travel to customers rather than having them visit you. This
Google doesn’t have a secret “trust score” for your website—but demonstrating trustworthiness still matters immensely for search visibility. E-E-A-T (Experience,
Your potential customers are no longer searching in just one place. While Google still dominates, 51% of Gen Z now
For party rental and bounce house rental businesses, local SEO remains the foundation that drives real customers—and that’s unlikely to
The core reality party rental business owners must accept: most people searching for “bounce house rental near me” will never
Google’s AI Overviews now appear in 40% of local business searches, fundamentally changing how customers find party rental companies. The
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Presented By: Emily Popson
Date: Wednesday, December 17 at 2 pm ET
Presented By: Emily Popson
Date: Wednesday, December 17 at 2 pm ET
Presented By: Emily Popson
Date: Wednesday, December 17 at 2 pm ET
In this year’s SEO Trends 2026, we’ve compiled expert advice and predictions on:
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